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The Name Says It All, Bring Mom The ‘Luxury’ She Deserves

When they’re looking for fine estate jewelry, custom-designed and created jewelry, and signed pieces by the top names in the business, people turn to Luxury Jewels of Beverly Hills.

In business for 20 years, the store has become the go-to destination for luxury items by Cartier, Tiffany & Co., Rolex and Patek Philippe.

Those looking for that special piece for mom, can take advantage of Luxury Jewel’s Mother’s Day sale on the store’s entire collection including stones, bracelets, pins, necklaces and pendants, earrings, watches, art and antiques and more with items ranging from $500 to more than $1 million.

Peter Sedghi, owner, has developed an international reputation as a buyer and seller of top-quality stones and jewelry; and he travels the world to find them.

He’s been called to Thailand, China and Italy to evaluate rare gems. And his experience and knowledge as a gemologist help him determine if “it’s something we want to buy and design something beautiful around.”

He also has the benefit of growing up in the family business. His parents are brother are in the trade; and his uncle got him involved.

“I love the interesting people I meet and the travel,” says Sedghi who has a background as a professional jazz musician, having played drums and percussion since he was 12. He even toured as part of the band, the Icabods.

Luxury Jewels is also known for it’s custom work. Whether its a ring, necklace, bracelet or anything a client imagines—“If someone comes in with an idea,” says Sedghi, “we can design it, create it from scratch and make it come to life.”

The store’s designers can also redesign and update family heirlooms to create virtually new pieces.

For couples ready to tie the knot, the store also has a large selection of engagement rings.

What sets the store apart, Sedghi says, are the selection—”we’ve very picky about what we buy and make”—and as a wholesaler supplying other stores; “we don’t charge ridiculous prices.”

Luxury Jewels has an appraiser on staff for customers who want to sell items; and they also offer high-amount collateral loans for people who need money and don’t want to go through a bank.

Clients can bring in an item and walk out with a check for $100,000-$500,000. “We don’t advertise that so much and keep it low key and confidential for our clients’ privacy,” Sedghi reveals.

The boutique, at its previous location for 10 years, is marking three years at its current site, 203 S. Beverly Dr.

For more information, call 310-205-0093.

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