Serving Beverly Hills, Bel Air, Holmby, Century City, Trousdale, Brentwood, Westwood

Maxferd For One-Of-A-Kind Gifts, Low-Interest Loans

The original “pawn stars,” Maxferd Jewelry & Loan, is making it easy to surprise mom this year with a one-of-a-kind gift.

From Thursday, May 9 through Saturday, May 11, Maxferd is taking 30 percent off the marked price of most items in its incredible inventory* and also paying the sales tax.

In many cases these are discounts from 65 to even 95 percent off retail prices; and just in time for Mother’s Day.

“Pawn shopping is friendly, fun and full of surprises,” says Manager Josh Ickovic. “And taking advantage of our Mother’s Day sale is a great time to come in.”

He encourages shoppers to visit and see the constantly changing selection.

Both value and finding one-of-a-kind pieces separate Maxferd from other jewelry stores. “Often when you’re looking at estate jewelry, you’re looking at something that’s been in someone’s family for a long time and that may be more than 100 years old. Often, they’re custom made; and now they’re here for sale,” Ickovic adds.

The large selection of vintage pieces is complemented with luxury-brand items including pieces by Tiffany & Co. and Cartier.

Treasures aren’t limited to jewelry. Ickovic has high-end crystal pieces, silverware sets and high-end furs, often selling at 10-20 percent of their value.

In addition, Maxferd offers expert jewelry repair, gemologist evaluation, competitive gold buying, full confidentiality, and the most upscale of pawn-shopping experience.

Maxferd’s history as an institution of confidence dates to the days following the California Gold Rush when Maxferd Loan Office opened its doors in 1884 near Market Street in downtown San Francisco.

Offering quick, confidential, cash loans and huge savings on estate jewelry to the public, Maxferd, created a lasting reputation that makes it the longest continuing pawn shop in operation in the U.S. Famous San Francisco Chronicle columnist Herb Caen, said, “Maxferd’s is the Tiffany of pawn shops.”

The Maxferd name and reputation has made its way from SF to BH as PAWNSHOP 90210.

The striking storefront in the “golden triangle” of Beverly Hills boasts a recently updated entry and display cases to showcase the incredibly luxurious inventory of diamonds, watches and collectables.

This coupled with state-of-the-art security features means Maxferd has indeed arrived.

Maxferd is also offering 0 and 1 percent interest* short-term loans for people who need extra cash or bridge money and don’t want to affect their credit rating. Ickovic adds, “We will beat anyone’s loan offer and interest rate, anytime; just try us!”

*See store for details.

Maxferd Jewelry & Loan, 9640 S. Santa Monica Blvd., 310-695-4353

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