Alagem, Hilton Start Building Beverly Hills Waldorf Astoria
By Laura Coleman
Beverly Hills will celebrate a new era in luxury tonight with the start of the development of the Waldorf Astoria hotel at the corner of Wilshire and Santa Monica Boulevards. In anticipation of tonight’s exclusive party at The Beverly Hilton to unveil the model of the forthcoming 5-Star hotel, The Courier was treated to a preview. The model shows an elegant structure of curving white stone and intricate ornamentation that compliments the iconic hotel Welton Becket designed for Conrad Hilton in 1953.
“It’s going to be a beautiful, beautiful hotel…an island within the City of Beverly Hills,” said Beverly Hilton owner Beny Alagem, chairman, Alagem Capital Group.
The nine-acre Waldorf Astoria is being developed through a partnership between a private investor group led by Alagem Capital Group and clients of Guggenheim Partners. Construction on the 12-story, 170-room 5-Star hotel is slated to begin in summer with a 2017 opening.
“This is a seminal moment in our growth,” said John T.A. Vanderslice, global head, Waldorf Astoria Hotels & Resorts, Hilton Worldwide. “[Beverly Hills] is ground zero for luxury.”
The Beverly Hills Waldorf Astoria will be the brand’s first new build on the West Coast.
Global design firm Gensler joined renowned interior designer Pierre-Yves Rochon Inc. (PYR) and its parent company Perkins+Will to create an “urban resort California hotel in L.A.,” as PYR’s Rochon called it.
Each room boasts floor-to-ceiling windows that open onto oversized private balconies that brings the outdoors inside.
“It’s all about outside inside living; California living,” said Gensler principal Andy Cohen.
From the moment guests step inside, they are greeted with the tranquil luxury of richly upholstered furniture, custom Strass crystal chandeliers, Lalique installations and curated art. The white concept of the urban resort, partnered with light interior colors further creates a sense of tranquility.
A rooftop garden with a pool and waterfall, offering sweeping views of the Hollywood Hills, Downtown and Beverly Hills, will offer guests the largest rooftop destination of its kind in the City.
Alagem told The Courier he is now in discussions with Jean Georges to be the exclusive chef, in addition to bringing in luxury retailers like Graff Diamonds and French spa operator Cinq Mondes.
“We’re preserving the glamour of Hollywood and the luxury of Beverly Hills,” he said.
Two Waldorf Astoria condominium towers, the final piece in Alagem’s vision for the property he purchased in 2003, will rise at a later date. Pedestrian walkways will link the Beverly Hilton, the Waldorf Astoria and the residences, creating a micro-city within Beverly Hills.