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Beverly Hills News – Ferrari Celebrates 60th Anniversary In America On Rodeo Drive, At The Wallis

Posted: Monday, October 13, 2014 – 9:00 PM

By Laura Coleman

Approximately $1 Billion worth of Ferraris rolled into Beverly Hills on Sunday when Ferrari North America celebrated 60 years in the U.S. with a lavish display of iconic Ferraris on Rodeo Drive.

“We really broke new ground on this event,” said the event’s co-originator, Peterson Automotive Museum Vice Chairman Bruce Meyer. “I think we exceeded every expectation that Ferrari had conceived.”

On Sunday, a clicker recorded some 1,000 Ferraris that drove through the City for the historic event. In homage to the luxury racecar’s U.S. anniversary, 60 iconic Ferraris graced Rodeo Drive, including the cars of choice for Magnum P.I. and Steve McQueen.

The weekend began Friday night at The Wallis Annenberg Center for the Performing Arts with an exclusive gala that culimated in a magical performance by Mary J. Blige and an explosion of fireworks.

For the full story and more photos, see Friday’s edition of The Courier.



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