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Beverly Hills News -Unwrapping Rodeo Drive’s 2016 Holiday Decor Plans

HOLIDAY SEASON — A rendering of how Rodeo Drive would look during the holidays, adorned with flowers, oversized gifts and banners

Posted Thursday, October 6 – 6:35 PM

By Matt Lopez

‘Tis not quite yet the season, but it’s quickly approaching.

On Tuesday, the City Council got a sneak peak at its 2016 Rodeo Drive Holiday Decor and Lighting Ceremony plan.

This holiday season in Beverly Hills, tentatively  titled “Wrapped In Couture,” will lean heavily on social media, as presented at Tuesday’s City Council study session by Cara Kleinhaut, founder of AGENC Inc., the new marketing group working with the City on its holiday planning.

Using the #OnlyOnRodeo hashtag, customers of Rodeo Drive shops, as well as the merchants themselves, will add visuals of the Rodeo Drive shopping experience on social media outlets like Instagram, Facebook and Twitter.

For full story see the print edition of The Beverly Hills Courier, or download the e-edition.

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