Beverly Hills News – Cease and Desist Letter Sent to Farsi TV for Mayor’s Use of Shield Logo
Posted: Monday, October 31, 2016 – 3:18 PM
Beverly Hills City officials moved late Friday to correct an apparent mistake made by Major John Mirisch and his office, following several appearances on Farsi-language TV and Radio to promote the “No on HH” campaign, where Mirisch spoke out against Measure HH with the City’s trademarked Beverly Hills Shield design on the screen next to his name.
The Cease and Desist letter from the City to the TV station states, “Please provide your written assurances that you will not use the Shield in your website and in any and all advertising and media and agree not to use the Shield in the future.”
The shield appears at the bottom of the screen on the paid media spots with Mirisch and Planning Commission chair Joe Shooshani.
Also on the screen is the City’s phone number to the Mayor’s office.
City Attorney Larry Wiener has been unavailable for comment on the subject. The Courier is seeking clarification regarding the use of City staff to answer the phones at City Hall on behalf of the Mayor’s political position.
The ads are part of an aggressive media blitz with several buys on radio and TV targeting Farsi-speaking residents, leading up to the Nov. 8 election.
HH is the Beverly Hilton Initiative to create one 26-story building rather than two at 18 and 8 stories – and the No on HH campaign is sponsored by Wanda Beverly Hills, with major funding by Lakeshore East Parcel P, LLC, the Wanda Group’s property in Chicago, Illinois.
To see the Cease and Desist Order: click here