Mark Your Calendar: Rodeo Drive Holiday Lighting Ceremony Is Sunday
Posted: Wednesday, November 16, 2016 – 1:18 PM
By Matt Lopez
‘Tis almost the season, and Rodeo Drive is using this Holiday season to give back to the community in a big way.
Buoyed by a flashy new digital experience and a commitment to giving back to local charities, the Rodeo Drive Committee will ring in the Holiday season this year with an exciting, dynamic Holiday Lighting Celebration.
The Holiday Lighting Celebration is set for Sunday, Nov. 20 at 5 p.m. in the 200 block of Rodeo Drive.
In addition to the annual tree lighting, Rodeo Drive will light up the night with a ceremony hosted by longtime Entertainment Tonight host Mary Hart and a live musical performance from singer Megan Hilty.
Holiday treats will be aplenty with the “Taste of the Holidays” featuring tasty treats from various food and drink vendors in the Golden Triangle.
The event’s #RodeoGivesBack initiative asks all visitors to bring a coat for a coat drive to benefit The Salvation Army.
Visitors are encouraged to use the #RodeoGivesBack hashtag on social media to let the community know about their own charitable giving.
The Rodeo Drive Committee is partnering with a new digital marketing company, AGENC, to create a fully immersive and interactive Holiday experience. As part of the charitable giving, the Rodeo Drive Committee will make a donation to The Maple Counseling Center.
“We’re thrilled with the new initiatives featured in this year’s Beverly Hills Holiday Lighting Celebration on Rodeo Drive. From #RodeoGivesBack, where guests can give the gift of warmth the holiday season, to our Taste of the Holidays Village, where we are showcasing local Beverly Hills vendors, to our Instagram ready life-size photo installations, we look forward to making this the most memorable holiday season yet.” said Mark Tronstein, President of the Rodeo Drive Committee.
Founded in 1972, the Rodeo Drive Committee works to preserve and enhance the reputation of Rodeo Drive as one of the world’s premier luxury, shopping and travel destinations in the world.