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Children’s Hospital Los Angeles Kicks Off #MakeMarchMatter Fundraising Campaign

Kim Kardashian West was on hand to kick off the second annual CHLA "Make March Matter" fundraising campaign with patients Saylor Pierson, 7, the campaign’s poster girl, and Grace Rose, 14.

Posted: Monday, March 6, 2017 – 11:35 AM

Children’s Hospital Los Angeles (CHLA) launched its second annual Make March Matter campaign last Wednesday.

Longtime CHLA supporter Kim Kardashian West joined the hospital to kick off the campaign, which has attracted the commitment of more than 100 businesses in L.A. and the Coachella Valley.

The month-long community fundraising drive is helping local businesses rally community participation to raise $1 million in March to support children’s health in L.A. and surrounding communities. The goal is to raise money in support of CHLA to ensure that all of its pediatric patients receive the critical lifesaving care they need.

“Make March Matter is a movement uniting companies and individuals to bring awareness to the healthcare needs of children and to maintain CHLA’s programs and services that address those needs,” says CHLA President/CEO Paul Viviano. “We are fortunate to have such a compassionate and loyal group of partners helping us fulfill our mission of creating hope and building healthier futures for our patients and their families.”

Each year, CHLA treats children who face a broad range of health issues, from common illnesses to traumas to chronic diseases. The hospital is also dedicated to innovation, supporting advances in research designed to improve pediatric health outcomes and partnering with physicians across the nation. The hospital relies on the generosity of the community to support its pediatric research and the more than 350 specialty programs it provides to care for critically ill and injured children.

The hospital relies on the generosity of the community to support its pediatric research and the more than 350 specialty programs it provides to care for critically ill and injured children.

Last year, 67 local business and corporate partners helped the inaugural campaign exceed its $1 million goal, raising a total of $1.3 million to aid in funding life-saving care for children in Los Angeles.

Those interested in taking part in the campaign may:

• Support the businesses that support CHLA. For a complete list of participating businesses and local events this month, visit

• Make a donation at the website.

• Individuals may also share how they are participating in the campaign on social platforms using #MakeMarchMatter.

Corporations across the Southland have agreed to support community members in giving back. Each business has selected its own way to contribute —some sell specific items with proceeds supporting CHLA patients, others devote a portion of overall sales for the entire month and still others create their own campaigns to galvanize their employees and consumers to contribute.

“Panda Restaurant Group is honored to be part of Children’s Hospital Los Angeles’ Make March Matter campaign again this year,” says Calvin Lee, VP of operations. “Giving is one of Panda’s core values and it inspired our associates’ passion to raise $350,000 to help children in need last year. We are committed to be the campaign’s top fundraiser again in 2017.”

By visiting, shopping and dining with a business supporting #MakeMarchMatter, individuals can activate donations to support CHLA patients.

Participating local businesses include: 7-Eleven, California Pizza Kitchen, Kendra Scott, Los Angeles Clippers, Marriott, Neiman Marcus Beverly Hills, Panda Express (corporate partner), Papa John’s, Rag & Bone, Ralph Lauren, Rite Aid, Skylight Books, St. John-Beverly Hills, STK Los Angeles, Sugarfina, Theory and Westfield Malls.

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