Beverly Hills News – Mayor to Kick Off Small Business Saturday
Posted: Friday, November 17, 2017 – 12:38 PM
Join the Beverly Hills Chamber of Commerce and City of Beverly Hills to celebrate the national campaign, Small Business Saturday which promotes the importance of shopping small and shopping local for the holiday season.
Beverly Hills Small Business Saturday celebration includes a rally at 9am in Beverly Canon Gardens with breakfast treats, Small Business Saturday Swag, announcements by Mayor Lili Bosse and more.
At 10am, guests are encouraged to join Mayor Lili Bosse for a special Small Business Saturday edition of Walk with the Mayor. The Mayor and Beverly Hills shoppers will visit local shops and stops to show their support of the Beverly Hills business community.
Stay tuned for the official Small Business Saturday Walk with the Mayor Map!
Small Business Saturday is Nov. 25, 9 a.m.- 1 p.m. and, the day after what is traditionally called “Black Friday,” when the official Christmas shopping season begins. First observed in 2010, Small Business Saturday is the counterpart to Cyber Monday – when all the deals are online. This event encourages shoppers to patronize brick and mortar stores in their local communities, to support businesses and promote a healthy business environment.
American Express publicized this, their trademark event, using social media and PR, and many municipalities throughout the country have taken it up. The hashtag #SmallBusinessSaturday and #FollowFriday are used so shoppers can highlight their favorite businesses. Many retailers offer great bargains and the campaign has generated followers on Facebook throughout the e-commerce universe.