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Fashion Filmmakers Gather This Week For Annual Film Festival In La Jolla

Posted: Wednesday, July 18, 2018 – 12:21 PM

The La Jolla International Fashion Film Festival, the first international fashion film festival founded in North America, will be July 19-21 at venues throughout La Jolla.

Termed “the Cannes of the fashion film world,” the three-day event is billed as the world’s largest gathering of fashion filmmakers; and is home to the International Fashion Film Awards, the IFFAS.

The event opens tomorrow, from 6-9 p.m. with an art installation night featuring Jacques Silberstein, fashion photographer and artist; , Florence Italy based director and artist, and Antonio Contreras, Mexico City fashion artist and historian, plus a pre-opening reception at The Lot.

The opening night screening program is Friday, July 20 from 8-10:30 p.m. at the Price Center Ballroom at UCSD, La Jolla Theater. An afterparty follows at 11 p.m. at The Lot.

The Saturday, July 21 program include director presentations from 10 a.m.-noon, a “Fashion Body Art Creation Demonstration” from 3-5 p.m., “Social Action In Fashion Films Forum” and afternoon screenings from 3-4 p.m., a musical presentation and red carpet, International Fashion Film Awards from 8-10:30 p.m. and an afterparty.

One of the featured films is Karina Soebakti’s Uis Nipes, referring to traditional Karonese attire from the Karo culture from North Sumatra, Indonesia.

She is an executive producer through her Kasoer Inc. production house, and appears in the film.

In her mid-20s she says, “I want to attract young people to do not hide their cultural identity as a root, but it needs to be contextually developed. In the movie, I show you how I could turn something traditional to a high street fashion and even couture. I have always loved fashion, so this time I challenged myself to style traditional ethnic cloth to make it more current and fashionable. The film is more than just fashion itself, I combined culture and scenery of the Karo altogether with fashion.”

This film has been nominated for IFFA awards in the categories of “Best Cinematography,” “Best Jewelry,” “Best Music” and ‘Best Accesories.”

For information on attending the event, email contact@LJFFF.com, call 619-889-3238 or visit www.JLFF.com.

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