Following 10 years of planning and development, the Board of Directors of the Wallis Annenberg Center for the Performing Arts took a major step today towards realizing their dream with a construction-chic groundbreaking celebration at the historic Beverly Hills Post Office. Adorned with work lights and decorated with an array of construction equipment, the landmark building became the site of the festivities as almost 500 community leaders, celebrities, VIPs and politicos celebrated the start of the transition from former postal facility to vibrant performing arts venue.
With generous support from sponsors including Matt Construction, Wells Fargo, Paradigm, Platinum Equity, Mercedes Benz of Beverly Hills, Neiman Marcus, Wolfgang Puck Catering and Sterling Vinter’s Collection, the event marked the last time that the depression-era post office would be available for public viewing before it closes. The building will be restored and adapted, and the spaces that were once used for mail sorting and postage purchases will be redesigned to become a theater school, a flexible studio theater, sculpture garden, café, gift shop and more. Complimenting the historic building will be the 500-seat contemporary Goldsmith Theater.
Guests were welcomed into the elegant Grand Hall by the Beverly Hills High School Drumline, as iconic performing arts characters posing as construction laborers added a touch of theatrical whimsy to the event. The start of the official ceremony was signaled by the Drum Corps marching through the Post Office and out to the loading dock area. The Presidio Brass heralded the commencement of the program that featured Producer/Director Taylor Hackford and actor William H. Macy as guest masters of ceremonies. Speakers included Philanthropist and Board of Director member Wallis Annenberg, Beverly Hills Mayor Nancy Krasne, Annenberg Board of Directors Chairman Bram Goldsmith, former Beverly Hills Mayor and Board Vice President Vicki Reynolds and Executive Director Lou Moore.
“Today is a momentous occasion for us,” said Bram Goldsmith, Chairman of the Annenberg’s Board of directors. “We’ve been extremely fortunate to have a group of true visionaries on board as well as a supportive City Council who recognize the importance that this project will bring to both Beverly Hills and Greater Los Angeles. The Wallis Annenberg Center for the Performing Arts promises to be vital destination for both residents and visitors to Beverly Hills.”
Guests at the groundbreaking had the opportunity to view an exhibition showcasing architect Zoltan Pali’s award-winning design for the Annenberg. Pali, principal and founder of SPF:architects, shared with guests the model of the Annenberg as well as graphic renderings depicting various views of the site and the Goldsmith Theater, the brand new stage being built adjacent to the post office.
“We have a stunning design from Zoltan Pali,” said Wallis Annenberg Center’s Executive Director Lou Moore. “Our Board of Directors has been working very closely with Pali throughout each phase. We applaud the team’s efforts and diligence in insuring that this design meets the expectations of our donors, neighbors and the entire community.”
An exhibit featuring contents from the 1933 time capsule, discovered as preparations began for groundbreaking was also on display. The small copper box contained a fascinating collection of documents, indicative of the economic, sociopolitical, and cultural climate of the nation at that time. Local historians were on hand to talk with guests about the box and its contents.