Posted: Friday, June 22, 2018 – 10:44 AM
By Laura Coleman
Following up on the success of last year’s BOLD (Businesses Open Later Days) initiative, Beverly Hills is set to once again energize its nightlife with shopping and festivities that run through 8 p.m. on Thursday, Friday and Saturday evenings from Aug. 2-25.
The upcoming second BOLD Summer in Beverly Hills is set to kick-off on Aug. 2 from 6-9 p.m. on Rodeo Drive with live music, fireworks, food and a plethora of engaging activities.
“We are all thrilled to be continuing with our BOLD Summer programming for 2018,” said Rodeo Drive Committee President Kathy Gohari. “Building on the success of last year’s program, we will feature enhanced immersive experiences and social installations for visitors and residents to enjoy, while bringing the streets of Rodeo Drive to life, BOLD style.”
From flash floral installations across Rodeo Drive to monogramming booths that will enable you to take home a personalized memory to live painting performances, the upcoming BOLD event is certain to draw a crowd.
Said Mayor Julian Gold: “Bringing new and exciting attractions to the City is important to the financial success of the City in the future.”
Originally launched last year as part of then-Mayor Lili Bosse’s #BHHealthyCity initiative to promote a healthy community, this year’s BOLD Summer festivities are set to close out on Aug. 25 with the return of the Next Night Block Party on South Beverly Drive.
In addition to live entertainment and dynamic installations in tandem with BOLD Summer nights, restaurants are offering some tantalizing dining specials throughout the Golden Triangle. Visitors and locals can even take a ride in a classic convertible to experience the City on Saturdays.
“We will once again be alive, vibrant and dynamic in the day and the night,” said Bosse. “A Bold Summer in Beverly Hills is the most electrifying place to be.”
For the full calendar of events, visit lovebeverlyhills.com/bhopenlate.