Posted: Tuesday, August 1, 2017 – 11:15 AM
Its finally here! Neon Nights with Mayor Lili Bosse and artist Ed Massey is set to illuminate the City with a 3-D explosion of light and color at the Lily Pond. Beverly Hills will be glowing with multi-colored spheres, many of them hand- decorated by residents and friends at the Beverly Hills Farmers’ Market as part of a collaborative installation sure to rock the night.
Mayor Bosse’s “BOLD” (Businesses Open Later Days) initiative starts Wednesday evening with a colorful celebration of illumination in the darkness, to ‘shine a spotlight’ on businesses in the City.
The evening will include volunteers who will pass out 3-D gasses and use black-light technology to illuminate the neon-colored discs. Mayor Bosse will preside and refreshments will be served.
The Neon Lights exhibition will be lit up throughout August every Thursday- Saturday, to pair it with BOLD, which will feature a plethora of events to celebrate businesses open later throughout the City.
Two weeks ago, an enthusiastic public including adults and children of all ages, immersed themselves in neon paints, creating splendid mini-masterpieces, which will become part of Massey’s installation. So many people showed up to participate that the supply of blank discs ran out three times.
“I am bursting with excitement that visionary artist, Ed Massey, has partnered with us to bring one of his spectacular art installations to our City,” said Bosse. “Neon Nights lights up one of our most beloved historic monuments with 3-D neon flowers painted by our community. Beverly Hills is once again showing the world that we are an innovative, welcoming and fun city.”
Together, Massey and his brother Bernie have created Portraits of Hope, a non-profit organization that uses art and visual imagery to create social impact, fostering community through collaborations that create art installations using the flower symbol as “a universal symbol of joy, life, beauty, hope, inspiration and renewal,” according to the Portraits of Hope website.
And with this installation, the Massey brothers are bringing it back home. The Masseys attended El Rodeo and Beverly Hills High School.
Following the installation, Massey also hopes to repurpose the discs for another public art installation – decorating the LA County animal shelters. With the Agoura Shelter spruced up and finished, Massey is currently working on the Carson Animal Shelter, and hopes to bring these symbols of hope to the animals there. Carson is one of the busiest shelters, often with sad results. Massey hopes that by uplifting people and pets with a cheerful environment, more people will be inspired to take a pet home.
BOLD, the initiative to encourage Beverly Hills businesses to stay open later so residents and guests can dine and shop during evening hours, is part of Mayor Lili Bosse’s #BHHealthyCity initiative, improving the “health” of the City’s businesses. Neon Nights is a free public event that will take place Wednesday at 8 p.m. at the Beverly Gardens Lily Pond between Beverly Drive and Canon Drive on Santa Monica. Parking is available at the City Parking structures. For more information visit www.beverlyhills/BOLD or call 310-285-2454.