Beverly Hills Takes BOLD Step Forward, Beginning Tonight On Rodeo Drive | BH Courier

Beverly Hills Takes BOLD Step Forward, Beginning Tonight On Rodeo Drive

Posted: Wednesday, August 2, 2017 – 3:25 PM

Mayor Lili Bosse will kick off the latest of her #BHHealthyCity initiatives tonight, launching BOLD – an acronym for Beverly Hills Open Later Days – with a host of festivities designed to bring shopping and dining after hours to Beverly Hills.

In a competitive environment that includes The Grove and the newly-remodeled Beverly Center and Westfield Century City malls, the City of Beverly Hills is going to transform itself into a shopping “event.” Throughout the month of August, BOLD will offer visitors the chance to enjoy the best of everything Beverly Hills every Thursday, Friday and Saturday evening.

Rodeo Drive will become pedestrian-only tonight, with a stage featuring live music by Latin Jazz Grammy-winner Poncho Sánchez, beginning at 7:45 p.m., followed by fireworks at 9 p.m.

The legendary retailers throughout the business district will stay open later, offering shoppers the opportunity to dine and shop during the cooler evening hours. A local luxury auto dealer will offer test drives in their amazing automobiles and kiosks will offer light-bites and coffee throughout the retail area. The popular #OnlyOnRodeo interactive Photo Box will return, and there will be more than 120 sidewalk art stamps displayed in front of stores for social media buffs to make “foot-ies for their posts.

“With BOLD Summer Nights, Beverly Hills is taking an exciting, fabulous step forward in bringing new vibrant energy into our City, not only in the evenings but anytime, anywhere,” said Bosse. “We are dramatically transforming the image and culture of Beverly Hills to be an energized community that is the place to be, not only in the day – but at night too, with a new upbeat pulse. Stores open later, music in the streets and excitement… that is contagious.”

More than 100 businesses and restaurants, including Chanel, Dolce & Gabbana, Burberry and Louis Vuitton will remain open until 8 p.m., affording shoppers an extra two hours to shop. There will be appearances by social media fashion influencers, style sessions, and live models, bringing to life the luxury offerings of Rodeo Drive’s legendary couture houses.

Every weekend, visionary installation artist Ed Massey will bring his volunteers to light up the Lily Pond with neon discs, art created by community volunteers, offering viewers 3-D glasses and black-lights to make the colors pop off the water. Shoppers can also find special deals in many restaurants and stores by visiting www.lovebeverlyhills.com/bhopenlate.

On Aug. 10, Walk with the Mayor will meet as usual, at the Crescent Drive steps of City Hall, but on a different day and at a different time. Mayor Lili Bosse will host Walk with the Mayor at 6 p.m., strolling the City’s business district throughout the evening to discover new adventures in retail.

On August 20, join Mayor Bosse for a bike tour around Beverly Hills. The trip starts at the weekly Farmers’ Market on the west end of Civic Center Drive at 9 a.m.

For more information, to find the great deals, or to discover which social media influencer will be on the scene each weekend visit www.lovebeverlyhills.com/bhopenlate.

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