Posted: Friday, November 20, 2015 – 2:39 PM
Brothers Yaniv and Raphael Mizrahi have brought their diamond expertise to Beverly Hills. After growing up in the diamond business, they’ve opened Mizrahi of Beverly Hills at Brighton and Camden where they’re offering the gems, exquisitely designed jewelry and custom design services.
Their father, Moti Mizrahi, began his career in Israel at 16 as a diamond cutter. He opened his diamond manufacturing and exporting company, Mizrahi Diamonds, in 1972. In 2002 the brothers joined the business—in the heart of L.A.’s Jewelry District—as importers.” We hand pick the stones, grade them and make something beautiful with them,” Yaniv Mizrahi says.
Having supplied jewelry stores and wholesalers with fine loose diamonds for more than 10 years, the brothers have developed an intimate knowledge of the gems. They specialize in fancy colored diamonds in pink and yellow—the rarest kind—and have access to a large inventory other jewelers don’t.
What separates Mizrahi of Beverly Hills from other jewelers, is the ideal that “every piece is created with a lot of thought, precision and accuracy,” says Yaniv Mizrahi. “We make very complicated pieces,” that they design or in collaboration with other designers. “We can design anything.”
At Mizrahi of Beverly Hills, the emphasis is on quality. Their diamonds are natural, never enhanced and from non-conflict sources. All the diamonds, from princess cut to round brilliant, are GIA and EGL certified. “The same as the biggest designer houses,” Yaniv Mizrahi says. All the pieces are manufactured in the U.S.
In time for the holidays, the company is offering Modern by Mizrahi, a line for the fashion-conscious woman featuring stackable rings, bands and pendants in white and rose gold. Items range from $350-$750.
The company is also known for restyling, upgrading and updating current pieces to make them more fashion forward. And since value is another Mizrahi of Beverly Hills standard, customers who want to upgrade a piece with half-carat diamond to a two carat diamond get credit for the smaller diamond. “We buy what you have and give you something more,” says Raphael Mizrahi.
The atelier, 9615 Brighton Way, Suite 325, is open by appointment from 9 a.m.-6 p.m., Monday-Friday. Appointments allow the brother to provide the best customer service, privacy and personal attention for clients creating unique, custom-designed pieces, that include spectacular engagement rings.
Mizrahi of Beverly Hills