NCAA Championship Game Registers 4 Percent Increase in TV Viewership | BH Courier

NCAA Championship Game Registers 4 Percent Increase in TV Viewership

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CBS’ coverage of Monday’s NCAA men’s basketball Division I championship game averaged 20.87 million viewers, a 4 percent increase over last year’s average of 20.06 million, according to live-plus same- day figures released today by Nielsen.

The viewership was the second largest for an NCAA men’s basketball Division I championship game over the last seven years, trailing only the 2010 game between Butler and Duke, which averaged 23.94 million viewers.

The record average viewership for an NCAA men’s basketball championship game remains at 35.11 million for NBC’s coverage of the 1979 game between Michigan State and Indiana State, matching future NBA legends Magic Johnson and Larry Bird, in an era viewers had few choices outside the three major broadcast networks.

Unlike last year, when ABC’s “Dancing with the Stars” drew more viewers than Connecticut’s 53-41 championship game victory over Butler, Kentucky’s title-winning 67-59 defeat of Kansas was the night’s most-watched program.

A two-hour, one minute “Dancing with the Stars” episode which began in the Eastern and Central time zones one hour before CBS started its basketball programming and 76 minutes before the start of the game telecast, averaged 16.87 million viewers, the night’s second largest audience.

However, fourth-place time slot finishes by reruns of the CBS comedies “2 Broke Girls” and “Two and a Half Men” helped ABC be Monday’s most- watched network in prime time for the third time in the three Mondays since “Dancing with the Stars” began its spring season.

With its detective drama “Castle” averaging 11.69 million viewers from 10:01-11 p.m., ABC averaged 15.17 million viewers for its prime-time programming. CBS was second, averaging 14.73 million viewers, followed by NBC, third averaging 9.23 million, and Fox, which averaged 7.53 million to finish fourth.

CBS was the most-watched network among viewers ages 18-49, the group ABC, Fox and NBC target and advertisers pay more for because they watch less television and are harder to reach.

ABC led among viewers ages 50 and older, a group CBS has long dominated.

The entire tournament, which for the second consecutive year had every game televised in its entirety nationally, either on CBS or cable’s TBS, TNT and truTV, averaged 9.6 million viewers, 5.9 percent less than last year’s average of 10.2 million.

The viewership was the second largest for an NCAA men’s basketball Division I championship game over the last seven years, trailing only the 2010 game between Butler and Duke, which averaged 23.94 million viewers.

The record average viewership for an NCAA men’s basketball championship game remains at 35.11 million for NBC’s coverage of the 1979 game between Michigan State and Indiana State, matching future NBA legends Magic Johnson and Larry Bird, in an era viewers had few choices outside the three major broadcast networks.

Unlike last year, when ABC’s “Dancing with the Stars” drew more viewers than Connecticut’s 53-41 championship game victory over Butler, Kentucky’s title-winning 67-59 defeat of Kansas was the night’s most-watched program.

A two-hour, one minute “Dancing with the Stars” episode which began in the Eastern and Central time zones one hour before CBS started its basketball programming and 76 minutes before the start of the game telecast, averaged 16.87 million viewers, the night’s second largest audience.

However, fourth-place time slot finishes by reruns of the CBS comedies “2 Broke Girls” and “Two and a Half Men” helped ABC be Monday’s most- watched network in prime time for the third time in the three Mondays since “Dancing with the Stars” began its spring season.

With its detective drama “Castle” averaging 11.69 million viewers from 10:01-11 p.m., ABC averaged 15.17 million viewers for its prime-time programming. CBS was second, averaging 14.73 million viewers, followed by NBC, third averaging 9.23 million, and Fox, which averaged 7.53 million to finish fourth.

CBS was the most-watched network among viewers ages 18-49, the group ABC, Fox and NBC target and advertisers pay more for because they watch less television and are harder to reach.

ABC led among viewers ages 50 and older, a group CBS has long dominated.

The entire tournament, which for the second consecutive year had every game televised in its entirety nationally, either on CBS or cable’s TBS, TNT and truTV, averaged 9.6 million viewers, 5.9 percent less than last year’s average of 10.2 million.

http://bhcourier.com/article/Local/Local/NCAA_Championship_Game_Registers_4_Percent_Increase_in_TV_Viewership/86988

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