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Aussie World Cup chiefs brush off finance snub

Australia’s 2022 World Cup bid team on Tuesday played down the significance of a FIFA study which ranked the country last overall in projected revenues for the tournament.

The report by management consultants McKinsey was distributed to all members of the FIFA executive committee, who will pick the hosts for the 2018 and 2022 World Cups in Zurich on Thursday.

The study assessed each bid in five key revenue areas: ticketing, TV and media rights, sponsorship, hospitality, and merchandising.

While rival 2022 bidders the United States scored 100 percent overall, Australia trailed last with 68 percent. Japan placed second with 73 percent, with South Korea 71 percent and Qatar 70 percent.

However, Football Federation of Australia chairman Frank Lowy on Tuesday shrugged off suggestions that the report may have a damaging impact on the Australian bid.

“McKinsey are not voting,” Lowy told journalists. “They are not the deciding factor.”

“I don’t want to give you a lesson in economics but I can tell you that if 2022 goes to Australia it will be very profitable, especially for FIFA.

Australian bid officials said they had commissioned their own studies in the past which had given a different picture he added.

“It does put a picture that is very profitable for FIFA and World Cup Australia. What we need to take into account is that we are a gateway to Asia.

“Can you imagine? if you look at the growth of Asia. Japan, China, India and the rest of the countries in the last 10 years.

“What will happen in the next 10 years is unbelievable I think those things are overwhelming whatever the McKinsey company can say.”

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