McLaren Opens New Dealership In Beverly Hills
McLaren Automotive officially welcomed to North America with the grand opening event.
Hollywood auto enthusiasts including Jay Leno, Patrick Dempsey and Tim Daly, gathered Tuesday to celebrate the opening of the new McLaren dealership at 9022 Wilshire Blvd.
Luxury car brand McLaren Automotive’s first wave of MP4-12C supercars just reached U.S. shores and customers are starting to take delivery.
The Beverly Hills location is the first in North America to formally celebrate its grand opening. More than 300 attendees were treated to performances by international celebrity DJ Lindsay Luv with special guest Caridee English playing drums.
Tony Schwartz, co-founder of The Auto Gallery, and Ron Dennis, executive chairman of McLaren, spoke to the audience about the significance of McLaren’s arrival in the U.S. and in Los Angeles.
Schwartz said the dealership was bringing Beverly Hills, not only a “gorgeous” facility (with a fully equipped service department), but a choice in the high-performance, exotic car market.
He praised the “remarkable” light-weight car with high horsepower and the most technology of any car in its category
“This car has fantastic handling, is comfortable and easy to drive,” Schwartz added.
Both he and Tony Joseph, director for McLaren Automotive North America, cited the car’s carbon-fiber chassis that is light, yet strong, rigid and safe.
“McLaren really pioneered carbon-fiber technology in cars,” Joseph said.
McLaren Automotive has a rich heritage of adapting track-inspired technology to high performance cars and the MP4-12C is the latest example.
With a price tag starting at $229,000, the 12C is the first in a range of high-performance sports cars from McLaren Auto-motive.
The 12C is powered by a twin-turbo 3.8L V8 producing 592 horsepower and speeds from 0-60 mph in 3.2 seconds.
McLaren executives also in attendance included Antony Sheriff, managing director.
McLaren Automotive has a rich heritage in producing premium sports cars for the road. The McLaren F1 road car, which was launched in 1992, set the world land speed record for a production car, and is regarded as one of the best examples of a supercar. It represents “pure McLaren;” from unique engineering to bespoke design where everything is for a reason.
The Mercedes-Benz SLR McLaren, was a joint venture between Mer-cedes-Benz and McLaren Automotive from 2003-2009.
McLaren has developed its own retail network in the U.S. including 10 select partners in the U.S. and Canada. With the arrival of the 12C in North America, it becomes the first in a range of high-performance sports cars from McLaren Automotive.
Along with future models within the range, it will challenge the world’s best sports cars, benefiting from the expertise and virtuosity of the McLaren Group. The 12C is set to re-write the rules of sports car design through Formula 1-inspired engineering, a revolutionary carbon fiber MonoCell chassis, and an absolute focus on efficiency and quality. McLaren is a carbon pioneer. On March 5, 1981 McLaren Racing introduced the carbon monocoque to Formula 1 in the McLaren MP4/1. It offered an unbeatable combination of strength and lightness.