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Small Business Saturday Supports Local Enterprises

By Victoria Talbot

American Express’ Small Business Saturday is tomorrow and this year, more than 70  Beverly Hills businesses will participate. The Courier together with the City and the Chamber of Commerce, are encouraging shoppers join in a celebration of all that is local and Beverly Hills.

Beverly Hills Mayor John Mirisch will be out and about, shopping and greeting merchants and shoppers in a spirit of unity to support small businesses. This holiday season, the Courier invites you to “think small,” and join us in supporting our local community. Because despite its world-famous trademark, Beverly Hills is still a small town where people really care.

Small Business Saturday began in 2010 as a counterpart to Black Friday and Cyber Monday during the busiest shopping season of the year. Conceived by American Express, the event is celebrated every year on the Saturday after Thanksgiving. #SmallBusinessSaturday and #ShopSmall are the hashtags where you can share your experience with people all over America.

Our local merchants are vital to a strong community and with our reader’s participation the City will remain strong.

Participation strengthens local community and helps to drive business to our local vendors, said Alex Stettinski, Executive Director of the Beverly Hills Chamber of Commerce. “Over 50 percent of all dollars spent at local small businesses stays within the community and helps to provide services needed to keep Beverly Hills strong and healthy.”

Register your American Express card online at from 12 a.m., Nov. 24 to 11:59 p.m. MST on Nov. 30 and receive a one-time $10 statement credit for any single transaction with your registered AmEx card. (Enrollment is limited.) Visit for details. Only in-store transactions apply.

For full story see the print edition of The Beverly Hills Courier, or download the e-edition.

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