Beverly Hills News – House of Bijan To Request Custom Parking Meter
By Victoria Talbot
The House of Bijan, in institution on Rodeo Drive, has requested that the City grant permission to install a permanent plaque in the sidewalk and a decorative parking meter in front of their retail location at 420 N. Rodeo Drive.
The item is agendized for City Council on Tuesday.
A yellow Bugatti associated with Bijan is regularly parked outside the establishment, drawing a crowd of onlookers and tourists snapping photos.
The meter would remain fully functional as part of the City’s parking meter inventory.
The installations would be in recognition for Bijan Pakzad for his considerable contributions to Rodeo Drive and Beverly Hills, and may provide additional tourist interest.
The downside is that it establishes a precedence for private branding in the public right-of-way, according to City Staff.