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“2015 Financial Literacy Tour” Comes To Saban Theatre In Beverly Hills On March 8

Posted: Tuesday, February 17, 2015 – 2:18 PM

By Laura Coleman

On Sunday, March 8, at the Saban Theatre in Beverly Hills, the Global Wealth Solutions Group of Raymond James is hosting a free event designed to teach some of society’s youngest members how to plan for the future.

Dubbed the “2015 Financial Literacy Tour,” the afternoon event from 2-5 p.m. will feature a rock concert by Gooding that teaches kids about money, food by In-N-Out, and a celebrity reading of Treasures In The Winter’s Vault.

“I believe my role is trying to teach the next generation to be good stewards of wealth,” said Raymond James Executive Director Lisa Detanna, who authored the illustrated children’s fable as a “love note” to her grandfather.

Detanna credits her unparalleled work ethic to her experience working at her grandfather’s Disneyland-adjacent motel from the age of four until he died when she was 16. The book begins with a young boy, Bobby, crying to his grandparents that his parents won’t buy him a new tablet. He spends all of his money he saves on comic books and candy. His grandparents then tell him an allegorical story of squirrels who collect nuts in anticipation of the cold winter ahead, and the carefree blue elephant in the pink tutu who prefers pirouettes to planning.

Eventually….“Bobby learns the message and he realizes he can save,” Detanna said. The Beverly Hills financial advisor said the lesson is a crucial one. “The way we have done it historically has failed,” she said, noting that 70 percent of wealth is historically lost within three generations.

Raymond James is now working with both Beverly Hills Unified and Compton Unified to triage the power of a children’s fable with live rock concerts and personal stories to teach and inspire young people about the importance of being better citizens and stewards of their wealth as they become young adults

To RSVP for the free event on March 8 at the Saban Theatre, 8840 Wilshire Blvd., visit:

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