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Beverly Hills News – Playboy Mansion For Sale, But Hef Gets To Stay

Posted: Monday, January 11, 2016 – 10:43 AM

The Playboy Mansion in Beverly Hills is for sale for $200 million, but Playboy founder Hugh Hefner plans to continue to live and work there after the sale, it was announced today.

“This is the right time to seek a buyer for this incredible property who understands the role the Mansion has played for our brand and enables us to continue to reinvest in the transformation of our business,” said Playboy Enterprises CEO Scott Flanders. “The Playboy Mansion has been a creative center for Hef as his residence and workplace for the past 40 years, as it will continue to be if the property is sold.”

A statement described the property, which covers nearly 20,000 square feet near the Los Angeles County Club, as “the crown jewel of L.A.’s Platinum Triangle.” It sits on five acres in Holmby Hills and “is both an ultra- private retreat and the ultimate setting for large-scale entertaining.     “The Mansion features 29 rooms and every amenity imaginable, including a catering kitchen, wine cellar, home theater, separate game house, gym, tennis court and freeform swimming pool with a large, cave-like grotto,” the statement said. The property also features a four-bedroom guest house and is one of a select few private residences in L.A. with a zoo license.

The principal agents for the property are Drew Fenton and Gary Gold of Hilton Hyland and Mauricio Umansky of The Agency.

“At the time Hef and Playboy purchased the home, it was the largest real estate transaction in Los Angeles history,” Gold said. “Today, we hope to make the same history with the property and its sprawling acreage …”

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