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Frances Allen’s Desert Roundup—Another Major Entertainment Venue Coming To The Desert

Posted Monday, July 8, 2019 - 2:22 pm

Sixty years ago, “The Day the Music Died,” the theme of songwriter/singer Don McLean’s iconic tribute American Pie was created.

Fortunately, music has evolved; one day after the Agua Caliente of Cahuilla Indians unveiled plans to construct a 300,000-square-foot sports and entertainment arena on 16 acres of tribal land in the heart of downtown Palm Springs.

The cost of the project will be borne exclusively by the tribe and its partner, the Oak View Group (OVG). The cost of the arena, training center and hockey team (more about this later), is set at $250 million, and will fund the approximately 10,000-seat venue. Ground- breaking and construction are expected to begin next February with completion set for the fall of 2021.

But the creation of the Palm Springs venue brings with it some collateral features. The valley already has world-renowned musical talent in Indio with two weeks of Coachella followed by a week of Stagecoach featuring country music.

To cement its place in the Desert, The Palm Springs arena reports it had entered into an agreement with Live Nation Entertainment to help fill the seats. Live Nation is a global event producer and has exclusive recording and merchandising deals with acts like U2, Jay-Z and Madonna. The company also manages more than 300 artists and has put on events in 40 countries.

Snowbirds will also have a unique venue. The NHL Seattle minor team and OVG have submitted an application for a minor league NHL team, which if approved, would play in the arena.

Things have gone full circle. Music has changed, but you can still see and hear Don McLean.

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