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Frances Allen’s Desert Roundup—Taco Bell-Inspired Hotel Books Up In Two Minutes

Entertainment at The Bell will include "swim-in" movies .
Room at The Bell feature decor inspired by the popular food chain.

Food has never been foremost on the minds of visitors to the Coachella Valley … at least not until now and the opening on Aug. 8 of a Taco Bell pop-up hotel with all its decor and amenities to be known as The Bell.

This is on the site of the currently named V Hotel located on East Palm Canyon Drive in downtown Palm Springs.

The four-day event will be accompanied by standard Taco Bell faire and new Taco Bell creations crafted for the event.

Entertainment will include Feed the Beast performers, drive-in movies and a first-ever Freeze Lounge, which will offer frosty beverages.

Room rates at The Bell start at $169-plus per night. Guests will widen their experience by sleeping in a Taco Bell decorated room and served a special Taco Bell breakfast delivered to them each morning.

For those readers who think the Taco Bell hotel is a dumb idea … think again. Reservations for the 70-room hotel were sold-out within two minutes of going on sale.

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