FabFitFun: Thinking Outside the Box on the Border of Beverly Hills
Posted Thursday, December 5, 2019 - 5:35 pm
By Carole Dixon
If you want to spark instant joy with your girlfriend, wife, sister or mother (you get the idea), just place a colorful cardboard subscription box from FabFitFun in their path and watch the immediate squeal of delight as they rip open the package to see the goodies inside ranging from a new make-up palette to fuzzy slippers or a cocktail shaker.
Sounds like a simple plan for retail success, but the marketing genius behind this premier gift box was the brainchild of former freelance writer and Co-Founder Katie Rosen Kitchens, along with Co-CEOs Daniel and Michael Broukhim, back in 2010 that started with, of all things, an online magazine.
For full story see the print edition of The Beverly Hills Courier, or download the e-edition.